Enough Cracker Jack has been sold that if laid end-to-end it would circle the Earth more than 69 times? Cracker Jack is the world's largest user of toys? More than 23 billion toys have been given out since 1912? Some old Cracker Jack prizes are valued at more than $7,000? A complete series of the 1915 baseball cards, original and in near mint condition, has been valued as high as $60,000. According to legend, Sailor Jack was modeled after F.W. Rueckheim's young grandson, Robert? July 5th is Cracker Jack day? Louis Rueckheim, F.W.'s brother and partner, discovered the process for keeping the molasses-covered popcorn morsels from sticking together. This secret formula is still in use, and still a secret, to this day. The two men, Jack Norworth and Albert Von Tilzer, who wrote the song "Take Me Out to the Ball Game" in 1908, would not see a baseball game until years after they had composed their "baseball anthem." Norworth saw his first game in 1940 when the Brooklyn Dodgers honored him at Ebbets Field. Von Tilzer did not see his first game for more than 20 years after the song came out. "Cracker Jack," prior to being associated with the caramel coated popcorn and peanuts treat, was slang for something considered really great. Much the way people today use the word, "awesome," people then used the word "crackerjack." During the Depression, the company that made Cracker Jack introduced many new products, although most of them enjoyed only a short period of popularity. New treats included Cracker Jack Cocoanut Corn Brittle and chocolate-covered Cracker Jack. From 1941 to 1945, Cracker Jack became a national hero by supplying emergency field rations for the Allies during World War II. In fact, the company received three awards from the Army and Navy, including one for "high achievement in the production of materials needed by our armed forces."
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