The brand Cracker Jack^® means of exceptional quality – and that’s exactly what we and millions of consumers think of our product!

The food Cracker Jack^® is The Original caramel coated popcorn and peanuts. And yet Cracker Jack^® means so much more to so many people. It’s the snack that takes you back to cherished times with family and friends, to the bleachers when you saw your first home run, to the late-night movie marathon and video game battles. It’s the brand of the popcorn-lovin’ boy Sailor Jack and his trusted rescue dog Bingo. It’s an icon of American innovation in food, packaging and marketing. And what’s more – just like it has for decade, each bag or box still comes with a prize you’ll discover once you pop open.
 
Try it (or try it again!) and you’ll understand why we say, “Now That’s Cracker Jack^®!”