To find where you can purchase your favorite Cracker Jack^® products, check out our "Where to Buy" tool.

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The brand Cracker Jack^® means of exceptional quality – and that’s exactly what we and millions of consumers think of our product!

The food Cracker Jack^® is The Original caramel coated popcorn and peanuts. And yet Cracker Jack^® means so much more to so many people. It’s the snack that takes you back to cherished times with family and friends, to the bleachers when you saw your first home run, to the late-night movie marathon and video game battles. It’s the brand of the popcorn-lovin’ boy Sailor Jack and his trusted rescue dog Bingo. It’s an icon of American innovation in food, packaging and marketing. And what’s more – just like it has for decade, each bag or box still comes with a prize you’ll discover once you pop open.
 
Try it (or try it again!) and you’ll understand why we say, “Now That’s Cracker Jack^®!”

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Currently, there are no Cracker Jack^® products that are gluten free. 

To see which PepsiCo products do qualify as gluten free, we recommend visiting the Gluten Free page on PepsiCo Product Facts.

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Currently, there are no Cracker Jack^® products that are classified as vegan. 

To see which PepsiCo products have a Vegan claim, we recommend visiting the Vegan and Vegetarian page on PepsiCo Product Facts.

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There are several stories of the founding of Cracker Jack^® and over our history we have celebrated different anniversaries! Our Legal team has done some digging though and we can definitively point to a Cracker Jack^® trademark from 1896. That makes Cracker Jack^® over 125 years old! And yet, still a fantastic snack.

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Not to worry! Sailor Jack isn’t going anywhere! The Cracker Jack^® Brand expanded its roster in 2022 giving Sailor Jack and Bingo^® a new teammate, Cracker Jill^®. Cracker Jack^® is still available for sale.
 
We created Cracker Jill^® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.
  
To learn more visit CrackerJill.com!

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While they use different packaging, characters, and spokespeople, inside the bag, both are the same delicious snack you love.

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You bet! Every pack of Cracker Jack^® comes with a prize inside. The current prize is a sticker that can be used to unlock classic games at CrackerJack.com. There are several different stickers available!

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We would love to answer your questions or concerns! To get in contact with the Consumer Service team for Cracker Jack^®, please check out our Contact Us page.

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